At this point, you have defined your challenge, chosen a creative thinking approach and generated a flow of ideas.

The next step is to select one or more ideas. However, beware that ideas are not created equal.

This is due to the nature of decision making.

During his talks and training sessions, Nigel describes a powerful approach for selecting the best idea or ideas.

Click on the image to return to the 4 steps:

Creativity Mind Map1 icon